Cookies are small files that are stored on your device when you visit a website. If you then return to the same website, the website recognises the cookie and remembers your device, the choices you have made, and acts in accordance with the specific objective a cookie has. As such cookies have a name and value and one or more defined characteristics, which are returned to the website as “user-related” information. So, thanks to cookies, a website knows who you are and offers you your usual default settings.
There are however classes of cookies, namely first-party cookies which are placed directly by the website. As well as third-party cookies which are created by a partner website or server. And since it would not be very beneficial if all cookies would save the same information for the same period of time, each cookie stores different data and has a lifespan (that can vary from a few minutes to a few years). In this sense, we know understand that cookies are automatically placed in the cookie folder, effectively the “brain” of your browser, that each can have a different origin, holds different information, and can have a different lifespan depending on its objective. Because of that there are several types of cookies.
The least privacy invasive type of cookies are Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services.
There are also Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID`s stored, consents given, or languages selected) and other personalisation options you have selected when browsing.
Further there are also Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics.
Lastly, advertising cookies or targeting cookies. They are used to deliver customised advertising to the user. This can be very convenient, but also very annoying.
The PECR, requires us to ask for your consent when using specific cookies (in particular any cookie that is not strictly necessary for the operation of the website, for example, Functional cookies, Analysis and performance cookies and Advertising cookies or targeting cookies).
Below you can find the cookies we use listed in accordance with their Name, Description, Lifespan, and Type. Please keep in mind that this list may be updated from time to time.
- The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
- 2 years
- Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
- 1 day
- This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
- 1 minute
- CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on their subsequent visits to this site. It does not collect or store any personal information of the site visitors.
- 1 year
- This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.
We use Google Analytics from Google Inc to evaluate your use of our website, to compile reports on the activities and to provide other services related to the use of our website in order to improve the user experience. When Google Analytics is used, interactions of website visitors are primarily recorded and systematically evaluated with the help of cookies. The following data is processed through the use of Google Analytics:
- 3 bytes of the IP address of the called system of the website visitor (anonymized IP address),
- the website called up,
- the website from which the user reached the accessed page of our website (referrer),
- the subpages accessed from the website,
- the time spent on the website
- the frequency with which the website is accessed.
Google states that it will not associate your IP address with any other data held by Google. You can prevent the storage of cookies by setting your browser accordingly. You can also prevent the collection of the data generated by Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
We use the offer of Google Ads to draw attention to our offers with the help of advertising media (so-called Google Ads) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. The purpose of this is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.
If you access our website via a Google ad, Google Ads will store a cookie on your device. These cookies allow Google to recognise your internet browser. If you visit certain pages and the cookie stored on your device has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to this page. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.
Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad of ours. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that Google will find out and store your IP address.
If you have any data protection questions, please feel free to contact us
GFS2 Mortlake Business Centre,
SW14 8JN, London, UK
Phone: +44 020 4541 6677